Navigating Crisis: The Impact of Foodborne Outbreaks on Brand Reputation and Recovery Strategies

This morning, McDonald’s shares experienced a significant decline, dropping 6% in pre-market trading due to concerns surrounding their Quarter Pounder, which has been linked to an E. coli outbreak. Such incidents pose serious reputational risks for food businesses, and this crisis serves as a stark reminder of a similar situation involving South Africa’s food giant, …

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