Prime Hydration Drink: An Innovation and Marketing Masterclass for Students of Innovation
Prime hydration drink, initially introduced in the United States, United Kingdom, and Australia back in 2022, has now become the most popular beverage in South Africa. Remarkably, its popularity soared to new heights last month, captivating numerous young consumers who were willing to shell out as much as R400 ($21) or R500 ($26) for a …