Good money and bad money

Good money and bad money

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In disruptive innovation, there is a theory that is called good money and bad money. The theory developed by Prof Clayton Christensen describes two scenarios that can influence how emergent ideas are nurtured during the nascent years. Bad money is money that wants me to become very big very fast because if I have to do that, then I can’t go after small opportunities of today that will be the big ones’ tomorrow. Good money however is the money that says, I want you to take a little bit of money and get out into the market place, and try to close a deal, and bring that opportunity back to the company because if I give you too much money, it will give you too much opportunity to pursue the wrong strategy.  We can also apply this theory in our lives. Not all money or opportunity is good for us. The money or opportunity that makes me forget God or that does not enable me to have an intimate relationship with Christ which comes from consistent time spent in His presence and in His Word is bad money. The money that allows me to do that is good money. Biblical Agur was thinking of bad money when he said “…give me neither poverty nor riches! Give me just enough to satisfy my needs. For if I grow rich, I may deny you and say, ‘Who is the LORD?’” Agur understood that for majority of us, our lives are more likely to be effective if we have neither too much nor too little money. However, if you want to have money, make sure it is ‘good’ money!

Tosin 'Badeniyi, PhD

Tosin 'Badeniyi, PhD

Tosin ‘Badeniyi, a Professor at the Department of Biotechnology and Food Science at Durban University of Technology, South Africa, holds a doctoral degree in Food Science from University of Pretoria South Africa. Since 2001, he has conducted research and lectured internationally in the area of food quality and safety. He is the editor of Food Science and Technology: Trends and Future Prospects and has published numerous scientific publications as well as four inspirational books.

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