Lessons from my grandmother about the art of selling 

Lessons from my grandmother about the art of selling 

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I attended a boarding secondary school in Owo, Nigeria. During the mid-term or long holiday breaks, I would spend some time with my late grandmother in Owo before traveling to Lagos, where my parents lived. I learned a lot from her. She was an enterprising woman who reared live goats and sold them at the popular town market, Ojo Oba. She had a knack for creatively presenting her livestock to customers and skillfully negotiating win-win prices. Perhaps it was from her that I developed my selling instinct.

We all have the potential to sell, and we should embrace it. Whether it’s our skills, a product we’ve made, or one we’ve bought at a reduced price, we can all get better at selling. Personally, I find the stock exchange and crypto exchange to be incredible platforms for buying and selling innovative assets for profit.

However, before you start thinking about selling, it’s essential to develop your elevator pitch. This will help you clearly define the unique value or product you are bringing to the marketplace. A well-crafted elevator pitch is crucial for effectively communicating what makes your offering special and why it’s worth buying.

Selling isn’t just about transactions; it’s about understanding your value and communicating it effectively. With the right approach, we can all excel in the art of selling.

Tosin 'Badeniyi, PhD

Tosin 'Badeniyi, PhD

Tosin ‘Badeniyi, a Professor at the Department of Biotechnology and Food Science at Durban University of Technology, South Africa, holds a doctoral degree in Food Science from University of Pretoria South Africa. Since 2001, he has conducted research and lectured internationally in the area of food quality and safety. He is the editor of Food Science and Technology: Trends and Future Prospects and has published numerous scientific publications as well as four inspirational books.

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